JERUSALEM'S POST

February 24, 2010

Tomer L. Friedman

OSEM, Israel's premier purveyor of snack foods, has finally taken a step in the right direction.

In response to a decade's worth of outrage from dietitians and concerned parents, Osem announced that as of this Purim, all Bamba snacks will now be made with a nutritious mixture of (bug-free) broccoli, cauliflower and brussel sprouts.

This change will apply to all shapes and sizes of Bamba.

Osem's president, Shulamit Azrieli has attempted to soothe concerned consumers by issuing the following statement:

"No one should panic. Our dedicated food technologists have managed to maintain the traditional peanut taste of Bamba. They have drained all traces of flavor and color from the vegetables, while retaining their high nutrient value. I repeat: Don't panic!"

In spite of her reassuring words, there are scattered reports of frantic consumers buying out current stocks of traditional Bamba from store shelves. Some looting has been reported in Rambla. "Let's hope that those darn dietitians will finally be satisfied, said Azrieli," before leaving her press conference.

National police commander Menachem Abutbul confirmed that extra patrols will be in place around supermarkets in all major cities for at least the next two weeks.